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How would you define the difference between sales and marketing? Yes, both generate top line revenue. But how can you leverage and maximize the return of time, money, and talent on both to generate even more revenue. This could be a debate or a discussion, as Bill and Scott discuss the Difference between Sales and Marketing and other important ideas on episode 504 of the Winning at Selling Podcast.
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One of the greatest mistakes I see salespeople make is they don’t prepare, plan and prioritize their prospecting activity.