The game of pool is a great game and can teach us many things about sales. It's a simple game but extremely difficult to master. The goal is to shoot the object ball in the desired pocket and set the cue ball up for the next shot. That's it. If you master that skill in pool you will be extremely successful.
With each call or face to face meeting you should be setting up the next shot.
Sales is no different. With each call or face to face meeting you should be setting up the next shot. Communicate what happens next to the prospect or customer to keep the sale moving forward. If you don't, your sales cycle will go on forever!
It's your shot!