Today I want to talk about sowing and reaping. So let me start of with a little illustration. A typical farmer will go out in the springtime and plant his or her crop. Let's say they start with 100 acres to plant. The farmer knows aside from any natural disaster, they will have a certain amount of crop to harvest in the fall. This is simply the way it works.
The farmer knows that after they plant that some of the seed will be eaten by the birds. Why? I guess because the birds are hungry. The farmer also knows that the hot summer sun will scorch some. The farmer also knows that the weeds will infiltrate the ground and choke out some of the plants as well. But the farmer is confident that there will be a harvest. The farmer is also wise enough to plant more than they need.
So what does this have to do with sales. EVERYTHING! Over the years I have seen thousands of salespeople fail because they didn't clearly understand the law of sowing and reaping. By the time the birds, sun and weeds are finished there is not much left to harvest. Sales is the easiest job in the world, if you are disciplined and work hard at it.
How many seeds are you going to plant next week?