SHOW NOTES:
Ever scratch your head and ask yourself, why did I do that OR what was I thinking?
Well, it’s quite possible, you were not thinking, rather acting out of existence and the subconscious. These are legit reasons; however, they may not hold up in court or in a conversation with your sales manager.
We are so lucky to have a neuroscientist with us today to discuss the brain, why it follows and how you can make it work for you. So put your phone on silent, grab a notebook and pen and take notes as Bill and I discuss Why the Brain Buys with Dr. Terry Wu and much more on episode 439 of Get In The Door Podcast.
Do you know why the brain buys?
Show Sponsor:
Does the thought of prospecting and getting the prospects’ attention leave you overwhelmed, frustrated and exhausted? Steve shares his top prospecting tactics and strategies he has developed, implemented, refined and personally tested with more than 1,000,000 (yes, that’s one MILLION!) sales and prospecting calls. Order “The Art of Prospecting: Your Guide To Get In The Door” is finished and is available in all formats. I’m really excited Steve's book is finished. It’s his life’s work and I am confident it will help take your skills and abilities to the next level. MORE HERE>>>https://theprospectingexpert.com/buy-book/
Learn sales and prospecting secrets to get in the door and close more sales!
Put your phone on silent, grab a notebook and pen and take notes as Bill and Scott discuss “Why the Brain Buys” with Dr. Terry Wu.
In our book study this week we are discussing Chapter 12: : “Every Shot Is a Bull's-Eye“, Target Opportunity Selection, in the book Beyond Selling Value: A Proven Process to Avoid the Vendor Trap by Mark Shonka and Dan Kosch. (Next book will be Psycho-Cybernetics by Dr. Maxwell Maltz)
This week’s Sales Quote: “Human behavior flows from three main sources: desire, emotion, and knowledge.”–Plato
SUBSCRIBE and please help the show out by giving a “Rating and Review”
Thank you for listening to the episode. Your commitment to developing your selling skills, mindset and techniques is our motivation.
Your Hosts:
Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/
Scott “The Professor” Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com
FREE RESOURCES:
-
- Buying Steve Kloyda’s book – The Art of Prospecting:Get In The Door – CLICK HERE
- FREE Sales Tactic: Your Activity
- Book study: Beyond Selling Value. Amazon – CLICK HERE
- Next Book: Psycho-Cybernetics by Dr. Maxwell Maltz
- Dr. Terry Wu – Speaking on the neuroscience of sales and marketing: https://www.whythebrainbuys.com/
Consulting Service: https://www.neuromarketingservices.com/
17-minute TED Talk: https://www.youtube.com/watch?v=UEtE-el6KKs