What is the difference between Sales and Marketing? Who is responsible for generating revenue?
There are many challenges both department struggle with on working together to achieve revenue goals. However, there are ways for greater cooperation.
In today’s show, our guest Greg Pomerantz will discuss the relationship between sales and marketing. Plus many more topics on episode 415 of the Get in the Door Podcast. Find our show notes at http://www.getinthedoorpodcast.com
What is the difference between Sales and Marketing?
Order “The Art of Prospecting: Your Guide To Get In The Door” is finished and is available in all formats. I’m really excited Steve's book is finished. It’s his life’s work and I am confident it will help take your skills and abilities to the next level.
“If you’re in sales, you must read The Art of Prospecting. With candor, humor, and love, Steve Kloyda walks you through the mindset and the strategies all salespeople need to be successful at prospecting. Kloyda has more than three decades of experience as a master prospector. This book is not based on textbook theory; Steve Kloyda is the real deal.”—Deirdre Van Nest, Keynoter, Trainer, and Creator of the Crazy Good Talks™ Blueprint
Shannon Goodson and George Dudley wrote a book several years ago called, The Psychology of Sales Call Reluctance. They interviewed over 11,000 sales people.
Here is what they found:
- 80% of all new sales people fail because of Call Reluctance.
- 40% of all veterans stop prospecting because of Call Reluctance.
- You will make 5 times less money because of Call Reluctance.
As you can see by the statistics above, sales call reluctance is a huge problem. Steve devoted many years helping salespeople solve this Major issue. Check out Call Reluctance Transformer and learn the 14 Keys to transform your Fear into Confidence.
Order Call Reluctance Transformer!
On today’s show, Scott and Bill will discuss the strategy of “Sales and Marketing Should Work Together”, and much more including:
- How Sales and Marketing can work Together
- How Sales can improve Marketing
- Maximizing Marketing investment for greater sales conversion
In our book study this week we are discussing Chapter 12, Use Goals to Help you Grow, in the book The Magic of Thinking BIG by Dr. David J. Schwartz.
This week's Sales Nugget: Invest in yourself. Purchase those things that build mental power and efficiency. Invest in education. Invest in idea starters.
This week’s Sales Quote: “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” –Estée Lauder
Thank you for listening to the episode. Your commitment to developing your selling skills, mindset and techniques is our motivation.