This week's podcast is about the Sales Prospecting Gold Standard. The definition for standard is something considered by an authority as a basis of comparison; an approved model.
I consider the Sales Prospecting Gold Standard to be an approved model for prospecting that I have tested over the past 35 years.
The foundation of this standard is built on three questions.
- Who is your target audience and where are they located?
- What tools are you going to use to connect and engage with your target audience?
- What tactics are you going to implement to get their attention to get in the door?
This week’s Prospecting Gold Nugget: Identify and clearly communicate the 1000 songs in your prospect or customer's pocket.
This week’s Sales Quote: “Whenever you find yourself on the side of the majority, it is time to pause and reflect”. ~ Mark Twain
Please help the show out by giving a “Rating and Review”