In this week's podcast I cover Chapter 26: “The Secret of Making Appointments” from the book How I Raised Myself From Failure To Success in Selling by Frank Bettger.
In this episode you will learn:
- Why scheduling an appointment with yourself first is one of the most productive things you can do.
- How to sell the appointment first and not the product.
- How to use an online tool that will eliminate all the back and forth when scheduling appointments with your prospects or customers.
This week’s Sales Nugget: The purpose of the call is to keep the purpose of the call the purpose of the call.
This week’s Sales Quote: “We need to be really clear about what we want our customer to know about us”. ~ Steve Jobs
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