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#162: The Power of Testimonials [Podcast]

http://traffic.libsyn.com/theprospectingminute/ISP162.mp3

testimonialsSHOW NOTES:

In this week's podcast I cover Chapter 18: “ I Found This Infallible Way To Gain A Man’s Confidence” from the book How I Raised Myself From Failure To Success in Selling by Frank Bettger. This week you will learn the importance of using testimonials in the sales process.

This week’s Sales Nugget: Ask for testimonials or endorsements from your customers and use them throughout the entire sales process.

This week's Quote: “Sales people move to fast to be creative.” ~ Leary Gates

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