In this week's podcast I cover Chapter 18: “ I Found This Infallible Way To Gain A Man’s Confidence” from the book How I Raised Myself From Failure To Success in Selling by Frank Bettger. This week you will learn the importance of using testimonials in the sales process.
This week’s Sales Nugget: Ask for testimonials or endorsements from your customers and use them throughout the entire sales process.
This week's Quote: “Sales people move to fast to be creative.” ~ Leary Gates
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