In this week's podcast I cover Chapter 18: “ I Found This Infallible Way To Gain A Man’s Confidence” from the book How I Raised Myself From Failure To Success in Selling by Frank Bettger. This week you will learn the importance of using testimonials in the sales process.
Do you use testimonials in your sales process?
This week’s Sales Nugget: Ask for testimonials or endorsements from your customers and use them throughout the entire sales process.
This week's Quote: “Sales people move to fast to be creative.” ~ Leary Gates
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