In this week's podcast I answer questions from the Prospecting Expert Community. If you would like to become a part of the community, sign up for Instant Sales Nugget. Daily ideas that Inspire, Encourage and Empower you.
This week you will learn how to separate yourself from the competition and learn how to work with the price objection.
This week’s Sales Nugget: What consequence or problem will your customer experience without your solution?
This week's Quote: “We have to be really clear about what we want the customer to know about us.” ~ Steve Jobs.
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MARK YOUR CALENDAR: I will be speaking at Signature Connections on Wednesday, February 25th, presented by Achieve Purpose, Connect To Buy and Asset HR. Signature Connections welcomes respected business owners, leaders and sales drivers to gather to share ideas, expand their influence and learn from thought provoking distinguished business leaders.
To learn more and register: https://februarysignatureconnections.eventbrite.com
One more thing. Over the weekend I watched a video on YouTube called Apple Confidential – Steve Jobs on “Think Different” – Internal Meeting. The meeting took place on Sept. 23, 1997 a few weeks after Steve Jobs return to Apple. Steve spoke briefly about the planned changes for Apple (pipeline, products, distribution changes) and then presented the first information about the “Think Different” campaign.
At one point he said, “We have to be really clear about what we want the customer to know about us.” He talked about how Apple needed to keep it really simple. Because of so much noise in the world, he wanted people to remember what Apple stood for. The “Think Different” marketing campaign was a brilliant marketing strategy.
It was the beginning of something truly remarkable. What do you want your customers to know about you?