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#149: The Most Important Word In Selling [Podcast]

http://traffic.libsyn.com/theprospectingminute/ISP149.mp3

Why?SHOW NOTES:

In this week's podcast I talk about Chapter 11: “The Most Important Word I have Found In Selling Has Only Three Letters”, from the book How I Raised Myself From Failure To Success In Selling by Frank Bettger.

Today you will learn the power of asking “Why” and how it opens up the conversation for many hidden opportunities.

This week’s Sales Nugget: Ask why? You must have a very good reason for saying that, do you mind if I ask why?

This week's Quote: “We make our biggest impression when we are not trying to be impressive”. ~ Joe Schmit

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