In this week's podcast I tackle Chapter 10: “How I Learned To Find The Most Important Reason A Man Should Buy” from the book How I Raised Myself From Failure To Success In Selling by Frank Bettger.
Today you will learn how to find the prospect or client’s key issue, which is their problem or pain that you are trying to solve. The only way you can find their key issue is by asking questions and then shut up and listen.
This week’s Sales Nugget: What is the basic need? or What is the main point of interest, the most vulnerable point?
This week's Quote: “Don’t be afraid to give up the good to go for the great.” ~ John D. Rockefeller
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