This week’s podcast is from Chapter 7, “A $250,000 Sale In Fifteen Minutes”, from the book How I Raised Myself From Failure To Success In Selling by Frank Bettger.
In this episode you will learn how to work with objections and not try to overcome them. Let’s face it when you try and overcome an objection, somebody wins and somebody loses. In the early 1970’s the rock band The Who sang, “You don’t have to fight to prove you’re right.”
This week’s Sales Nugget: Help the prospect recognize what they want, then help them decide how to get it.
This week's Quote: “The man on top of the mountain did not fall there”. ~ Vince Lombardi
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