In today's show I talk about FEAR. The acronym for fear is: False Evidence Appearing Real. One of the biggest challenges that salespeople experience is Sales Call Reluctance. I'd like to share some of the findings from the call reluctance survey from a couple of weeks ago.
Shannon Goodson and George Dudley wrote a book several years ago called, “The Psychology of Sales Call Reluctance“. They interviewed over 11,000 sales people. Here is what they found:
- 80% of all new sales people fail because of call reluctance.
- 40% of all veterans stop prospecting because of call reluctance.
- You will make 5 times less money because of call reluctance.
As you can see by the statistics, sales call reluctance is a huge problem. This is one problem that needs to be addressed. Stay tuned for a product I will be launching in the fall to help eliminate this major issue with salespeople.
Here is your Sales Nugget for today. FEEL THE FEAR. RUN TOWARDS IT AND EXPERIENCE THE THRILL OF VICTORY!!!!!!!!!