In today's show, Dave asks, “How do you ‘target' your target market?” He goes on to ask. “What do you do to set yourself apart from every other person that's calling the people you want to see?”
- Identify who your target audience is and where they hang out
- How you are going to approach your prospect and what communication tool you are going to utilize to connect and engage with your target audience?
- Never assume you know how your prospect wants to be communicated to or the tool in which you communicate. You may have to try several approaches until you find the right approach for each prospect.
- It's so much easier to be a purple cow than a brown one.
Well, that's it for this episode of The Prospecting Minute Podcast and I want to thank you for taking the time to listen. If you have any questions about how to be better in sales and prospecting, if you have any ideas for a podcast or if you simply have a question you want answered please email me at firstname.lastname@example.org.