Objections are hard to deal with as business owners. In a perfect world all customers would say ‘Yes', would buy from you, and would refer you to others. You would know everything about your business and your customers and everything would be perfect.
At times sales people read a script or they memorize what they are to say when they talk to people. If you receive a rejection, it’s hard to deal with and at times we may become frustrated and possibly question the person we are talking to. This can cause problems and the person on the other end can become frustrated with you as well.
It’s possible that the frustration you have with a potential customer can land a sale, but at the same time it may cause a person to say ‘No' and tell others about the situation. That’s not good so it’s best not to question someone about their answer.
When you have an understanding of your potential customers, things may turn out better. Learn what your target market does and needs and then decide how your products or services can better them. Once you have this understanding things will be better for you and you’ll have a better chance of winning when it comes to sales.
Their needs and wants should be your top priority and when you learn to read the people you are talking to, you’ll get a lot further. You need to ask the right questions, be sympathetic with them, and listen to what they have to say. When concerns arise, address them in a way that will make them understand you’re there to help.
If you run into a potential customer that insists that the answer is ‘No', then you need to assure them it’s ok. You can ask the question, ‘Why' but you might not like the answer that you get from them. At the same time, you might be surprised to find the answer can work to your advantage. You might be able to help them understand and end up getting the sale after all.