When fishing for trout it's important you lay the fly into their feeding lane. Whether you are fishing a dry fly, nymph or streamer a trout typically will not move far to take the fly because they have to move out from a protected area such as a rock or deep pool. Not only do you have to select the right fly, you absolutely have to hit the bullseye. If not, you won't catch a trout.
Are you hitting the bullseye when meeting with prospects or clients? Are you clear about what is important to them and the problems they are experiencing?