Here is a tour inside Wilson's Ada, Ohio, football factory where all of the official NFL game balls are made. This video shows a step-by-step process that each football goes through. In case you missed it here are the 11 steps Wilson goes through to produce the perfect football:
Step 1. Start with quality leather.
Step 2. Cut the football panel.
Step 3. Stamp the football panel with logo and lettering.
Step 4. Split leather for proper consistency and weight.
Step 5. Sew football together.
Step 6. Turn football inside out.
Step 7. Put bladder (designed to hold air) inside and lace football by hand.
Step 8. Fill football with air.
Step 9. Measure football and examine for imperfections.
Step 10. Football placed in packaging.
Step 11. Football delivered to customer.
If I were to ask you what your sales process is from beginning to end, what would you tell me? Are you able to clearly communicate the steps in your sales process or are there gray areas that you are not sure about?
Wilson has a step-by-step process for making the perfect football. How could you apply what you learned to your own sales process for making the perfect sale?