First impressions – in sales they can make or break a relationship with a prospect in a matter of seconds. You seldom get a second chance to make a strong first impression. So whether it is a sales call, an email campaign that you’ve written, a voice message, a post in Facebook or Twitter, or a meeting with a potential client, the initial impression you leave is a big deal. How do you develop an approach to sales that differentiates you from your peers?
Do you know how you present yourself on a sales call? Are you clear and to the point when writing an email? Do you offer a compelling reason to call back on a voicemail? Do your social media posts generate excitement? Are you prepared with personal information about your prospects before meetings? And most importantly, do you project confidence? If you don't know the answer to these questions, stop everything until you do.
Critique your sales presentations and make important changes that will make your first impressions stick in people’s minds in a positive way. Get feedback and keep records of what works and what doesn't. If other people have made a good first impression on you, figure out why and what they did to impress you. The more open you are to fine-tuning how you present yourself, the more your first impressions will be remembered.
“Do what you do so well that they will want to see it again and bring their friends.” ~ Walt Disney