First impressions last a life time. When you make a great impression the first time you meet someone it has a lasting effect. Think back to a trip you made to a restaurant and how the server made you feel.
Was the server friendly from the beginning? When the server brought you your food did they refill your drinks without asking? Did they bring you more bread before you ran out or even asked? I would guess you gave your server a tip based on how they made you feel versus how good the food was.
How many times have you walked into a place of business and been treated like you were an inconvenience to the person who was there to greet you? Companies invest millions of dollars to bring us in the door and yet with one bad experience, we rarely return.
How are you making a great first impression with your potential customers?