On October 23, 2001, Steve Jobs stood on stage at MacWorld and pulled a little white device (iPod) out of his pocket and said, “1000 songs in your pocket.” There were many other mp3 players on the market. He didn’t call it an mp3 player. He called it an iPod. It was different. Apple wasn’t the first to the market. They were clearly the last.
Let me share a little formula I have used over the years. Is. Does. Mean. Let’s apply it to the iPod. What is it? An iPod. What does it do? It plays music. What does it mean to me? I can carry 1000 songs in my pocket and I can create unlimited playlist based on my moods or my activities.
What is the “1000 songs in your prospect or customer's pocket”?